Technological advancements have changed our lives in different ways. Mostly, these advancements make activities easier, faster, and more efficient, thus improving the overall quality of life. With such progress, however, there is an increase in the amount of data that has to be collected and processed to facilitate various objectives.
As digital tools such as applications and customer platforms collect vast amounts of data from their users. One of the major concerns that automatically comes up is the management of the collected data. In the wrong hands, personal data such as phone numbers and other information can be used maliciously and cause a lot of irreversible damage. That’s where protective measures like phone number verification/validation come in.
Why Phone Number Verification Is Crucial for Business Operations
If you own a business that deals with a humongous quantity of sensitive data such as the data required during transactions. You know just how important data security can be to your company. Mishandling personal data can have far-reaching consequences for your business and cause great harm even. When your intentions have always been good.
Among the most effective measures you can implement to avoid such situations is data verification, and mostly phone number verification. With such measures, you will be able to protect your customers’ accounts better. Enhance security protocols, and combat fake customer accounts. Phone number verifications are crucial here since they offer one of the quickest and most efficient ways of verifying user identities.
Thanks to powerful integrations such as Trestle’s Reverse Phone API with the Twilio verification API. Business operators can finally get the power they need to stop fraud. That’s especially beneficial if your business is in the online shopping or digital services space. Where consumer trust is fundamental to the success of your business.
In addition to guaranteeing your customers’ personal information security, phone number verification can be a good way to strengthen your communication channels with accurate data. By verifying that you are dealing with the right persons, you can provide personalised services and manage customer requests and concerns better. Which effectively strengthens the relationship you have with them.
As if that’s not enough, phone number verification is a good way to reduce undelivered messages. Thus the unnecessary costs associated with ineffective communication. And that’s not the only way to reduce the costs that your business can incur due to mishandled data. Phone number verification also helps you lower the fraud and phishing risks that your business is exposed. Thus reducing the chances of spending loads of money on fines and compensations.
Leveraging Phone Number Validation Tools
Phone number validation tools are typically software solutions that you can use to verify the authenticity and accuracy of the phone numbers in your database. These tools enable you to check and verify a great deal of information associated with a phone number. Such as whether the number is active, how it’s been formatted, the services provider it’s associated with, and its activity history.
You can integrate number validation tools into your customer relationship management (CRM) systems to ensure that the messages you are sending reach the intended recipients to reduce the chances of failed contact attempts or undelivered messages. Besides, sending your messages correctly can reduce the chances of being marked as spam when you keep contacting inactive numbers.
Top Benefits of Phone Number Validation Tools
Using phone number validation tools for your business is a great idea if you are interested in the following benefits:
1. Improved Data Accuracy
The contact information and additional data you have in your database are only useful to your business. If it’s accurate and up-to-date. Phone number verification tools are an effective way to ensure you have very few inactive or incorrect numbers in your system, if at all.
That way, you can avoid missed opportunities and maximise the use of your resources to meet the purpose for which they were intended. Besides, accurate data is a major requirement for businesses that want to improve customer engagement productively.
2. Effective Marketing Campaigns
Precision targeting is a powerful tool for businesses that want to increase their conversion rates and boost customer satisfaction. In truth, statistics have shown that more customers are leaning toward personalised marketing experiences. They feel more connected to a business when the operators understand them better and ensure. They are only getting offers that actually benefit them, as opposed to generalised offers.
With validated phone numbers, you can be sure that all the information associated with a certain customer profile is more than likely accurate. That way, you can direct your marketing efforts more productively. Ensuring that you reach the right customers with the right message.
3. Cost Savings
Among the main reasons you should be using phone number verification tools for your business is to avoid absurd costs related to contacting ghost users. If, for example, you’ve created an SMS campaign that targets about 2,000 customers in your database, you would be wasting a lot of money sending messages to say 800 invalid or inactive numbers.
What’s more, phone validation tools can even make it possible to categorise customers based on their activity scores. Your priority customers will be the ones who engage with you more and are more likely to respond positively to offers.
4. Regulatory Compliance
One of the major risks of conducting business online or dealing with personal data in your business processes is that frauds will always be roaming around, looking for the next easy target and that could be you. Even if yours isn’t a fraudulent business, being an accessory to a crime even when you didn’t intend to can damage your business in multiple ways.
To begin with, your customers will have less faith in your ability to protect their data or keep them safe from fraud attempts. Not only that, but you may end up bearing a couple of fines for negligence, based on the situation and where your business is located.
5. Better Customer Relationships
Your good relationship with customers can only be worthwhile if it’s real. Validating the phone numbers that contact your business is a perfect way to ensure that you are interacting with customers. Who are who they claim to be. And that’s not all; verifying all the phone numbers in your database is an ideal way to get more information about your customers and their preferences.
That way, you can contact your customers on the channels they prefer the most and keep the communication flowing in a manner that will strengthen your relationship with them even further.
Validate Your Phone Numbers Effectively
Incorporating phone number validation into your business is a brilliant move that can enhance the data accuracy. Effective communication, and overall efficiency of your business. So if you prioritise offering high-quality services that will guarantee a fantastic customer experience. Phone number validation tools should be a no-brainer in your business strategy.
Check out Trestle’s website to learn more about validation tools and how you can leverage them to improve your business and get started on a journey of operations efficiency.
