Business cards are getting even more popular despite our increasing dependence on tech. Statistics show that over 10 billion business cards are printed per year. You may wonder why they are still in vogue and how they can benefit your personal brand.
If you’re building a personal brand, business cards help you create a trustworthy professional image. Besides sharing your contact information, you can use them to network and market your brand. Read on to discover how they help.
1. For Sharing Your Contact Information
Business cards are useful for sharing your contact information with potential customers or prospective business associates. With these cards, you can conveniently disclose your name, email address, phone number, and website. While people can now exchange contacts digitally, physical cards are sometimes more handy. People can store them in their wallets until they need to reach you.
2. Creating a First Impression
First impressions play an important role in business. Your first interaction determines whether people take you seriously or even remember you. While most businesses use different ways to grab people’s attention, a well-designed card also works. People will rather work with a well-branded business than one with poor branding.
3. For Marketing and Promotion
A unique business card can be an effective marketing and promotional tool for your brand. While most people have focused on the digital marketing landscape, cards also play a big role. Sometimes, business cards are more effective marketing tools. This is because you can meet your potential customers in person and build more solid relationships.
4. Enhancing Your Professional Image
A well-designed business card adds to your professionalism. People see that you’re not out to waste their time but to offer a reliable service or a product. A business card also indicates that you pay attention to your company and its branding. Since these cards carry every detail related to your business, you’ll be able to better sell yourself.
5. For Networking and Relationship Building
In our increasingly digital world, most brands carry out their activities online. This includes but isn’t limited to, promotions and sales. While this is important for expanding your brand, it cuts the need to meet customers face-to-face.
However, you can create solid relationships and networks by handing out your business cards and promoting your business physically. This is one major reason why people still use business cards.
6. Business Cards Add a Personal Touch
Business cards are excellent if you’re trying to interact personally with potential customers and partners. These physical copies carry information about your brand. While people often place business cards in the same category as digital cards, several differences exist. For example, you’ll converse face-to-face with people before handing them the cards. This alone makes it more personal.
7. To Establish Trust
For most people, the quality of your business card partly determines how much they’ll trust your brand. Standard and well-designed cards prompt more trust. Conversely, nothing screams fishy as much as someone ripping a piece of paper to write their contact information.
Endnote
Business cards help you create a positive brand perception when building a personal brand. They are useful for sharing your information, marketing, boosting your professional image, networking, and creating trust. They also personalise your interactions and create great first impressions.
